Earlier this month Dell EMC announced a new Integrated Partner Program that combines two solid legacy programs into one. This move was made to address the needs of partners today and also to account for the changing future. The program is arranged into a set of tiers - Titanium, Platinum, and Gold, plus an invitation-only Titanium Black sub-tier - that correspond to service levels and to clarify the steps needed for a partner to advance to the next partnership level. Benefits to the respective tiers include rebates, training services, and the ability to sell the full Dell EMC portfolio and are in place to help partners grow their business with Dell EMC.
This unified program includes all walks of ECM technology life; solution providers, cloud service providers, strategic outsourcers, OEM partners, systems integrators, and distribution partners. The partnership tiers have also been fine tuned to each type of provider for the most effective program possible.
Developed with input from partners, the program abides by the mantra "Simple, Predictable, and Profitable". From the press release:
SIMPLE: RESOURCES AND TECHNOLOGY ENABLEMENT -- UNIFIED PARTNER PORTAL
To enhance the partner experience, there will be one portal for the Dell EMC Partner Program, streamlined with distinctive views for each partner type and partner track providing a wealth of necessary enabling information. The single point of entry portal for all partners is scheduled to go live the week of February 20, 2017.
Through the portal, Dell EMC partners will have access to needed tools and resources including:
- Rebate and MDF Tracking
- Sales & Marketing Tools
- Program Guides & Event Kits
- Country Specific Benefits & Requirements
- FAQs
- Training & Competencies
- Deal Registration
- Services & Support Resources
- Quoting & Purchasing Tools
PREDICTABLE: RULES OF ENGAGEMENT
Dell EMC is committed to rewarding partners for driving new business. Through a fully integrated and streamlined process, as well as a globally enforced Partner Code of Conduct, the Deal Registration program helps protect those partners who actively promote Dell EMC’s products and solutions to their customers. Partners with registered and approved opportunities receive both advantaged pricing as well as protection from direct sales conflict.
PROFITABLE: RICH REBATES & MDF
The opportunity for profitability is a cornerstone of the program awarding eligible partners with lucrative rebates. Base rebates are paid back to dollar one and growth rebates reward partners who successfully grow their respective Dell EMC lines of business over time. And partners who attach services to expand into new lines of business can earn additional rebates on top of the base and growth rebates. In addition, there is an infusion of $150 million of incremental investment opportunities to boost back-end rebates and MDF, both earned and proposal based.
Dell EMC has made a commitment to its product and the partners who make it possible and it shows in the revamped partner program. To read more about the new Integrated Partner Program please read more at Dell EMC's press release.